Insights, Marketing & Data: Secrets of Success from Industry Leaders
Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insights and data to market, nurture and expand great businesses. We talk to innovators from across the eco-system - clients, agencies, platforms, financiers and tech providers - exploring the stories, thinking and people behind successful businesses in the space. New interviews every Wednesday UK time. Suggestions, questions or thoughts? Please send them through to futureviewpod@gmail.com
Episodes
56 episodes
DELINEATE - James Turner, CEO & Founder. Is conventional brand tracking broken? Harnessing machine-driven insights for real-time understanding; evaluating true campaign levers not vanity metrics; lessons from founding Delineate and what comes next.
Is brand tracking totally broken? Or just boring? Well, maybe it’s neither. I’m delighted to chat to James Turner (JT) who is the founder and CEO of Delineate, the pioneering firm challenging the status quo in a critical sector. Drawin...
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Season 4
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Episode 10
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48:00
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THOUGHTFUL RESEARCH - Erin Sowell, Founder. Applying environmental principles to market research; from ecosystem science into consumer insight; inspiring the next generation of industry leaders.
Have you ever thought about how environmental principles could translate into consumer insight? Not necessarily in the sense of more sustainable approach to the practice of market research, (although that is clearly very important) but evalu...
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Season 4
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Episode 9
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36:31
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UNIVERSAL PICTURES - Owen Myles, Senior Director, Global Research & Analytics. Marketing iconic movies like "Wicked" and "Jurassic World"; adapting to the post-pandemic landscape; navigating agency/ client relationships; insights from the BBC and Sony.
Very topical this week for all you WICKED fans - we have on Owen Myles of Universal Pictures, explaining how film studios adjust their marketing in relation to a film’s likely performance. Owen also adds in some great lessons from his time a...
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Season 4
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Episode 8
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44:21
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MESH - Fiona Blades, Founder & CEO. Navigating business with purpose and values; empowering marketers through experience measurement; the transformative role of retail media.
A real pleasure to have Fiona Blades, Founder and Chief Experience Officer of Mesh Experience on the podcast. It’s a great conversation, incorporating: What you can learn from the indie music scene...
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Season 4
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Episode 7
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48:59
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BANG & OLUFSON - Stefanie Zammit, Director, Analytics and Insight. Re-examining the role of analytics and insight; navigating Middle East market research; learnings from Marks & Spencer and Starbucks; key traits of successful agencies.
So delighted to have on Stefanie Zammit of Bang & Olufsen, formerly of Marks and Spencer, and Starbucks. There’s so much fantastic perspective and insight from Stefanie in this episode….not least do’s and don’ts of work in the Middle ...
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Season 4
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Episode 6
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47:00
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MB NEUROMARKETING - Marco Baldocchi, Founder & CEO. Unveiling the brain's role in brand loyalty; the emotional journey towards purchase; why FOMO works; the power of subconscious priming in consumer behavior.
Unlock the secrets of neuromarketing with Marco Baldocchi, a trailblazer in the field of neuroscience and marketing. Ever wondered how the brain determines which brands we remember and which we forget? This episode promises to reveal how engagi...
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Season 4
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Episode 5
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38:27
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WARNER BROTHERS DISCOVERY - Vera Chien, Executive Director, Global Corporate Strategy and Research. Genuinely useful ways to integrate AI; optimizing corporate strategy for today and tomorrow; understanding need states; what stage is the metaverse at now?
Get an insider’s perspective on Warner Brothers Discovery's corporate strategy team, focusing on insights and analytics that drive business operations across movies, TV shows, streaming services, and games. Vera delves into the importance of co...
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Season 4
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Episode 4
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47:47
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ASK BOSCO - JOHN READMAN, CEO/ FOUNDER. Mastering marketing attribution; lessons from AI-driven forecasting; integrating multi-platform data; educating CEOs on budget allocation; the journey from the RAF to digital marketing innovator.
Imagine you’re buying a new bike….you’ve been to multiple websites, you’ve seen several ads, you’ve clicked on some but not others, read reviews on different sites and…eventually you buy the bike. However, how does the bike seller unde...
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Season 4
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Episode 3
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46:35
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THE ESTEE LAUDER COMPANIES: Sharalyn Orr, Executive Director, Global Marketing Innovation (Part 2). Unmasking myths about Millennials; the latch key kids of Gen X; the truth about Baby Boomers; what really characterizes Gen Z?
What if the stereotypes we hold about different generations are completely misguided? What if we don't know how to define them properly? Or if we're making up generations that simply haven't (yet) been properly defined?Well, Sharalyn Or...
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Season 4
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Episode 2
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32:18
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THE ESTEE LAUDER COMPANIES: Sharalyn Orr, Executive Director, Global Marketing Innovation (Part 1). From TV news to marketing strategy; contextualizing information overload; taking insights from the 'so what?' to the 'now what?'
Join us for the season four premiere of FutureView, where we sit down with Sharlyn Orr, Executive Director of Global Marketing Innovation at Estee Lauder Companies. Sharalyn takes us through her fascinating shift from journalism to consumer ins...
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Season 4
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Episode 1
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38:49
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KANTAR - Amy Cashman, CEO, Insights Division, UK & Ireland. Shaping business strategy and the power of brand. The importance of client interaction, building product development processes; getting the right balance between measurement and advice.
A pleasure to have Amy Cashman on this week’s podcast. Amy is the CEO of Kantar’s Insights Division for the UK and Ireland. Obviously Kantar is one of the best known and biggest names in the insights industry but a lot’s changed in ...
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Season 3
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Episode 14
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43:06
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NIKE, Sarah Beachler, Senior Director, Consumer Insights. Adapting best practice from Nike, Meta, Google and Sephora. The importance of multiple consumer touch points; how to balance product and marketing research; advice for agencies.
A pleasure to have on Sarah Beachler in a really great chat. At the time of recording Sarah was Senior Director of Consumer Insights at Nike and formerly at Meta as Global Head of Marketing Research for Reality Labs, at Google as He...
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Season 3
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Episode 13
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37:32
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WHALAR - Gaz Alushi, President, Measurement and Analytics. Quantifying the marketing effect of the creator economy; lessons from Meta, Pinterest & Snap; how brands should work with creators.
So, how do influencers really contribute to marketing campaigns? How do you measure that impact and compare with other forms of media? Enter the perfect person to get under the skin of these issues…. Gaz Alushi, President of Measurement a...
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Season 3
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Episode 12
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51:59
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YABBLE - Kathryn Topp, CEO & Co-Founder. Why the future is different: how AI and augmented data is going to change insights. Learning to work at the speed of thought; how Yabble 'generates data'; advice to make your way in the industry.
What are the practical ways AI is going to change research - not just in the future, but in the here and now? Arguably, there’s no one better to talk to on that front than Kathryn Topp, the CEO and co-founder of Yabble. As Kathryn describes, sh...
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Season 3
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Episode 11
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39:14
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ELEMENT HUMAN - Matt Celuszak, Founder & CEO. What's next for the attention economy and emotion AI? Strengths & weaknesses of facial coding data; introducing measurement for the influencer economy; the importance of great co-founders.
From stingrays and hot coals (listen to find out) to building one of the leading companies in facial coding, emotion AI and behavioral leading models, Matt Celuszak of Element Human has had quite a journey. Matt’s always astute, engaging and...
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Season 3
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Episode 10
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55:03
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THE INSIGHTS FAMILY - Nick Richardson, Founder. From two beers to two billion data points: the story of The Insights Family. Building a SaaS proposition in kids research; secrets of scaling successfully; key considerations for a founder.
The story of the pint that turned into two billion data points....well, two pints actually. However, since sitting down with a piece of paper in his favourite pub in Manchester in 2017, Nick Richardson has built arguably the world's leadi...
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Season 3
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Episode 9
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44:44
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INSIGHT PLATORMS - Mike Stevens, Founder. How will synthetic data impact research and innovation? The three signs an insights company is going to fail (or succeed); augmented/ conversational survey software; the risks of banality in AI analysis.
Do we really need humans for insight? Will synthetic data grow or destroy the insights market? What on earth is synthetic data? Check out the latest FutureView interviews with the brilliant Mike Stevens of Insight Platforms to ge...
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Season 3
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Episode 8
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48:02
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STRAT 7 - Barry Brien, CEO. Can you really integrate data, insights and paid consultancy? Building a new type of agency group; a primer on how PE works; acquiring and on-boarding companies; the impact of AI on marketing vs insights.
STRAT 7 is a new type of insights, analytics and data group, specialising in customer centric growth. Since Barrie Brien took over as Group CEO in 2019 the group has grown rapidly, both through organic growth and acquistion. At the time o...
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Season 3
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Episode 7
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48:58
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NIELSEN - Tina Wilson, Group General Manager, Analytics Portfolio & Ecosystems. Navigating digital disruption; the three golden rules of data presentation; mentoring & crafting diversity in the workplace; & how to restore trust in the media ecosystem.
A great interviewee to start the new year - Tina Wilson, Group GP of Nielsen’s portfolio of Analytic Businesses and Ecosytem Partnerships. As most readers/ listeners will know, Nielsen is perhaps best known for its measurement currencies but...
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Season 3
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Episode 6
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55:55
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VOXPOPME - Jamin Brazil, CRO. Discover the 4 key filters for a successful new business/ product extension. Why qual will outgrow quant; how to shape data so it sticks; the role of a CRO.
If you’ve ever worked with a survey, attended a focus group, watching a video interview with a customer - or possibly even thought that there must be a better way to teach your kids maths - then you’ve probably worked with some of the companies...
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Season 3
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Episode 5
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44:54
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GREEN SQUARE - Tony Walford, Co-founder. The 7 key drivers of financial value for agencies. What do you need to get right if you're looking for investment in your marcoms business? Value propositions; what's hot/ what's not; PE vs strategic.
Have you ever wondered about how the best key criteria to build, value and potentially sell a marcoms agency? A lot of the answers are here in less than 50 minutes! Not only has Tony Walford built and successfully exited his own group, bu...
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Season 3
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Episode 4
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48:52
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SAMSUNG - Rupesh Patel, Head of Insights UK. Why the relationship between insights & media is broken…and how to fix it. Studying your stakeholder; cutting through the attention deficit; evaluating influencer marketing.
Delighted to have on Rupesh Patel, Head of Consumer Insights for Samsung UK. Rupesh brings a wealth of perspective from foundations at Kantar/ TNS, to multiple roles at SKY, to his current position at Samsung.The first part ...
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Season 3
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Episode 3
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45:48
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MARKETCAST - Tom Weiss, CTO & Chief Data Scientist. Understanding Connected TV; why media mix modelling is on the way back; understanding the limits of AI.
Ever wondered how research and measurement works in the world of Connected TV? How the world of advertising has evolved over the years? Are you curious about journey to lead tech and analytics at a major research and analytics firm? ...
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Season 3
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Episode 2
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44:26
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QUANTILOPE - Peter Aschmoneit, Co-Founder & CEO. How do you scale from start up to 200 employees in consumer insights? Using generative and synth AI; new approaches to brand tracking; does SaaS really work in research?
What if you could run a conjoint study in a matter of hours rather than weeks? How would then take that initial breakthrough and scale to a global business working with the likes of Pepsi, OMD and T-Mobile with repeat, contracted re...
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Season 3
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Episode 1
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56:32
ESOMAR: Joaquim Bretcha (Director General). Do you want to understand humans or data? The past, present and future of insights; the inside story of EU lobbying in market research; how to integrate multiple data sources.
I'm delighted to be able to share the FutureView interview with Joaquim Bretcha, Director General of ESOMAR. Ass the leader of the global trade organization for the insights industry, Joaquim brings a unique and deeply te...
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Season 2
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Episode 14
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48:01
