NIKE, Sarah Beachler, Senior Director, Consumer Insights. Adapting best practice from Nike, Meta, Google and Sephora. The importance of multiple consumer touch points; how to balance product and marketing research; advice for agencies.

A pleasure to have on Sarah Beachler in a really great chat.  At the time of recording Sarah  was Senior Director of Consumer Insights at Nike and formerly at Meta as Global Head of Marketing Research for Reality Labs, at Google as Head of Global Consumer Insights for Hardware, Retail and Gaming and Head of Market Research and Consumer Insights at Sephora.

So, a fantastic foundation of experience to get into a range of industry issues including: 

-        How to integrate research practitioners across major corporations. 
-        Considerations in researching physical product vs software
-        Best practice to knit together product, marketing and sales research
-        The importance of integrating multiple consumer touch points 
-        What makes a good and a bad agency?
-       Avoiding unnecessary research duplication
-       Advice for young people coming into the industry

All episodes available at https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to futureviewpod@gmail.com

Chapters

• 0:58 Guest intro
• 5:16 Acting as a research 'chief of staff'
• 8:05 Researching hardware vs software
• 14:16 Constructing the ideal 'research flow'
• 20:14 Avoiding unnecessary research duplication
• 26:19 Advice for young people coming into the insights space
• 27:56 What makes a good and a bad agency?
• 33:49 Quickfire round