Insights, Marketing & Data: Secrets of Success from Industry Leaders
Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insights and data to market, nurture and expand great businesses. We talk to innovators from across the eco-system - clients, agencies, platforms, financiers and tech providers - exploring the stories, thinking and people behind successful businesses in the space. New interviews every Wednesday UK time. Suggestions, questions or thoughts? Please send them through to futureviewpod@gmail.com
Insights, Marketing & Data: Secrets of Success from Industry Leaders
Latest Episodes
BOUNCE - Charlie Butler (Co-CEO). Getting to the best decision at the right speed; Balancing data retrieval & fresh research; Why researchers still matter.
Delighted to have on Charlie Butler, co-founder and CEO of Bounce. Having started the business while still at university, Charlie and his team have built one of the fastest-growing companies in the insights sector, working with organisations in...
BILL.COM - Janani Venkataraman. When Fifty Surveys Beat Three Hundred? Synthetic data, the challenge for agencies & getting to better decisions in B2B research.
We talk with Janani Venkataraman about how AI is changing market research, from sample sizes and synthetic augmentation to the skills that still matter when automation accelerates the basics. We also challenge the old divide between UX research...
Sam Clough - SUPER AWESOME. Global Strategic Insight Director. Teens, Trust, And Talkability. How Young Audiences Really Engage: Fandoms, Creators, And The New Rules Of Youth Marketing.
We sit down with Sam Clough, Global Strategic Insight Director at SuperAwesome, to unpack how brands can reach under-18s safely and effectively across YouTube, TikTok, CTV, gaming, and audio.We explore how teens decide what to trust, why...
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J.D Deitch (Part 2): Market Research’s Quality Crisis....and what the industry can do to solve it.
Ever wonder why your “representative” online sample may feel brittle, noisy, or oddly familiar? Well, there's no one better than J.D. Deitch to provide a highly knowledgeable - and objective - perspective on why this may be. Alongsi...
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J.D. DEITCH (part 1) - Judging Cheese; Representing the fan base at Man Utd; The Future Of Research and Researchers....
Delighted to have on J.D. Deitch, the ex COO of Cint, esteemed research sector analyst and adviser. In part 1 of this interviews, we go from cheese caves in Paris to the terraces at Old Trafford, then into the guts of how insights w...
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