Insights, Marketing & Data: Secrets of Success from Industry Leaders
Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insights and data to market, nurture and expand great businesses. We talk to innovators from across the eco-system - clients, agencies, platforms, financiers and tech providers - exploring the stories, thinking and people behind successful businesses in the space. New interviews every Wednesday UK time. Suggestions, questions or thoughts? Please send them through to futureviewpod@gmail.com
Podcasting since 2022 • 64 episodes
Insights, Marketing & Data: Secrets of Success from Industry Leaders
Latest Episodes
Sam Clough - SUPER AWESOME. Global Strategic Insight Director. Teens, Trust, And Talkability. How Young Audiences Really Engage: Fandoms, Creators, And The New Rules Of Youth Marketing.
We sit down with Sam Clough, Global Strategic Insight Director at SuperAwesome, to unpack how brands can reach under-18s safely and effectively across YouTube, TikTok, CTV, gaming, and audio.We explore how teens decide what to trust, why...
•
Season 5
•
Episode 6
•
38:48
.png)
J.D Deitch (Part 2): Market Research’s Quality Crisis....and what the industry can do to solve it.
Ever wonder why your “representative” online sample may feel brittle, noisy, or oddly familiar? Well, there's no one better than J.D. Deitch to provide a highly knowledgeable - and objective - perspective on why this may be. Alongsi...
•
Season 5
•
Episode 5
•
40:12
.png)
J.D. DEITCH (part 1) - Judging Cheese; Representing the fan base at Man Utd; The Future Of Research and Researchers....
Delighted to have on J.D. Deitch, the ex COO of Cint, esteemed research sector analyst and adviser. In part 1 of this interviews, we go from cheese caves in Paris to the terraces at Old Trafford, then into the guts of how insights w...
•
Season 5
•
Episode 4
•
39:40
.png)
NICOLE PIKE - YOU GOV, Global Head of Sport. The data behind the world of sports; the evolution of video games research; valuing the e-sports audience; using AI without smearing data provenance
In a world like sports - where a clean number can seal a deal, but a fuzzy story can sink it - how do you ensure data fidelity and really robust conclusions? And what's the data behind the scenes that moves investment? Well, I can't...
•
Season 5
•
Episode 3
•
50:00
.png)
ONE STRATEGY STUDIO - JONATHAN WILLIAMS (FOUNDER). PART 2. Why bootstrapping often beats chasing VC money. Addressing client concerns on AI; and why even with SaaS they often still want you to press 'the button' for them.
If you’ve just raised $20m for an insights business is that a win? Or are you just taking on debt and potentially unrealistic expectations around business model? Just a couple of the subjects we get into in part 2 of the opening interview...
•
Season 5
•
Episode 2
•
32:35
