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Insights, Marketing & Data: Secrets of Success from Industry Leaders
Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insights and data to market, nurture and expand great businesses. We talk to innovators from across the eco-system - clients, agencies, platforms, financiers and tech providers - exploring the stories, thinking and people behind successful businesses in the space. New interviews every Wednesday UK time. Suggestions, questions or thoughts? Please send them through to futureviewpod@gmail.com
Insights, Marketing & Data: Secrets of Success from Industry Leaders
NATIONAL RESEARCH GROUP - Chris Rethore (Chief Strategy Officer). Where's the future for consumer insights? Managing work-life imbalance; entertainment vs politics vs tech research; understanding leading edge growth markets (focus on Nigeria).
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Season 2
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Episode 5
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The FutureView podcast is published in conjunction with InsightPlatforms.com
Episode 5 of Season 2 focuses on Chris Rethore, Chief Strategy Office of NRG, the leading global insights and strategy consultancy, operating at the intersection of technology, content, and culture.
Among other areas, we cover....
- Chris's background in musical theatre
- Similarities & differences between political & entertainment research
- How tech research differs
- Pioneering work in Nigeria
- NRG's evolution & blending different data sources
- Working across the Stagwell Group
- How to think about product development
- The future of consumer insights
- And how Chris changed his mind about pork chops
Chris's book recommendations...
THE POWER OF FULL ENGAGEMENT by Jim Loehr
THE LAST CASTLE by Denise Kiernan
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
Guest intro
Chris's background in musical theatre
Similarities & differences between political and entertainment research
Tech vs entertainment research
Understanding leading edge growth markets - Nigeria
NRG's evolution...blending different data sources
Working across the Stagwell Group
What does a Chief Strategy Officer do?
How to think about product development.
The role of generative AI, the metaverse & future of consumer insight
Key challenges for the industry
Quickfire round
