NUDGE - Phill Agnew, Host. Spending two months' salary on an engagement ring? How nudge theory is used to boost sales; putting behavioural science into context; techniques to help you nudge behaviour.

The FutureView podcast is published in conjunction with InsightPlatforms.com

Part  1 of a two-parter with Phill Agnew, Host of The Nudge,  the leading consumer psychology podcast providing great interviews with leading behavioural scientists and entrepreneurs, packed with evidence-backed tips to help you kick bad habits, get a raise, and grow a business. 

Among other areas, we cover.... 

• Phill's proclivity for 'running backwards'
• How I am unintentionally using behavioural science
• How the likes of Amazon, De Beers, Snickers and the UK government use nudge theory
• Ads that have changed the world
• Recommendations for marketers
• How nudge theory fits with broader strategy 

All episodes available at https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to futureviewpod@gmail.com

Chapters

• 1:00 Intro & background on Phill
• 1:53 How I unintentionally use behavioural science techniques
• 3:27 Running backwards....
• 5:07 Should you study marketing at university?
• 9:12 The importance of the exposure effect
• 15:29 Ads that have changed the world. how much should an engagement ring cost?
• 22:21 How testing interacts with behavioural science
• 24:26 What's the definition of nudge theory and how does it fit with broader strategy?