Insights, Marketing & Data: Secrets of Success from Industry Leaders
Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insights and data to market, nurture and expand great businesses. We talk to innovators from across the eco-system - clients, agencies, platforms, financiers and tech providers - exploring the stories, thinking and people behind successful businesses in the space. New interviews every Wednesday UK time. Suggestions, questions or thoughts? Please send them through to futureviewpod@gmail.com
Insights, Marketing & Data: Secrets of Success from Industry Leaders
HORIZON - Daniel Putsche (Founder/CEO). How to fund-raise for an early stage res-tech business; are you a VC proposition or not?; inputting digital behavioral data into the insights process.
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Henry Piney/ Daniel Putsche
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Season 1
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Episode 9
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Daniel talks through the process and key factors raising money for a start-up in research-tech, what VCs are looking for, his advice for other founders, Horizon and the market opportunity they're aiming to address.
This episode is brought to you by Syno International https://www.synoint.com/ Interested in introductory offers/ projects? Contact Jokke Nurminen at jnu@synoint.com
In this episode we cover:
- Why Daniel didn't go to university in the first place
- First steps as a founder
- Horizon & introducing digital behavioral data into research
- Pitching for funding
- What VCs are looking for
- Managing the ups, downs and priority over-load
- Entering the German market
And Daniel's book recommendation
THE RIGHT IT: WHY SO MANY IDEAS FAIL AND HOW TO MAKE SURE YOURS SUCCEEDS: ALBERTO SAVOIA
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
First steps as a founder
The idea behind Horizon
Integrating digital behaviour into concept evaluation
How landing page testing works
How to pitch investors/ venture capital
The limitations of market research for VCs
Managing the ups and downs
Creating work/life balance
Entering the German market
Book recommendations
