Insights, Marketing & Data: Secrets of Success from Industry Leaders
Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insights and data to market, nurture and expand great businesses. We talk to innovators from across the eco-system - clients, agencies, platforms, financiers and tech providers - exploring the stories, thinking and people behind successful businesses in the space. New interviews every Wednesday UK time. Suggestions, questions or thoughts? Please send them through to futureviewpod@gmail.com
Insights, Marketing & Data: Secrets of Success from Industry Leaders
THE LEGO GROUP - Elliott Linger (Global Head, Portfolio & Audience Development). What are the best ways to understand family audiences? Researching toys, video games & movies; advice for agencies; looking forward to the metaverse.
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Henry Piney/ Elliott Linger
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Season 1
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Episode 4
What are the best means to understand family audiences? Differences between toys, video games and movies; looking forward to the metaverse; tips for agencies and young researchers.
Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/
In this episode we cover:
- Elliott's commitment to Eurovision!
- His role at The Lego Group
- Researching family audiences
- Differences between countries
- Commonalities & differences between research in toys, video games & movies
- How the metaverse may come into play
- Advice for young researchers
- How agencies should pitch
- What the industry can do to encourage diversity & representation
As well as book recommendations
1984 by George Orwell
KLARA AND THE SUN by Kazuo Ishiguro
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
