Insights, Marketing & Data: Secrets of Success from Industry Leaders

ELEMENT HUMAN - Matt Celuszak, Founder & CEO. What's next for the attention economy and emotion AI? Strengths & weaknesses of facial coding data; introducing measurement for the influencer economy; the importance of great co-founders.

March 22, 2024 Henry Piney Season 3 Episode 10
ELEMENT HUMAN - Matt Celuszak, Founder & CEO. What's next for the attention economy and emotion AI? Strengths & weaknesses of facial coding data; introducing measurement for the influencer economy; the importance of great co-founders.
Insights, Marketing & Data: Secrets of Success from Industry Leaders
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Insights, Marketing & Data: Secrets of Success from Industry Leaders
ELEMENT HUMAN - Matt Celuszak, Founder & CEO. What's next for the attention economy and emotion AI? Strengths & weaknesses of facial coding data; introducing measurement for the influencer economy; the importance of great co-founders.
Mar 22, 2024 Season 3 Episode 10
Henry Piney

From stingrays and hot coals (listen to find out) to building one of the leading companies in facial coding, emotion AI and behavioral leading models, Matt Celuszak of Element Human has had quite a journey. Matt’s always astute, engaging and  in this interview  we get into the issues above and more, including 


  • Strengths and weakness of facial coding data
  • Evaluating the intersection of claimed and behavioral data sets
  • Understanding effectiveness of content for the BBC - rating vs reaction
  • Using sensor date to create measurement for the influencer economy
  • Measuring what’s valued, rather than just valuing what you can measure
  • How to derive granular human understanding from big data sets
  • How privacy works in relation to sensor data
  • How behavioural learning models work
  • Lessons from building a business from scratch. 


All episodes available at https://www.insightplatforms.com/podcasts/

Follow FutureView on Twitter at https://twitter.com/FutureView7

Show Notes Chapter Markers

From stingrays and hot coals (listen to find out) to building one of the leading companies in facial coding, emotion AI and behavioral leading models, Matt Celuszak of Element Human has had quite a journey. Matt’s always astute, engaging and  in this interview  we get into the issues above and more, including 


  • Strengths and weakness of facial coding data
  • Evaluating the intersection of claimed and behavioral data sets
  • Understanding effectiveness of content for the BBC - rating vs reaction
  • Using sensor date to create measurement for the influencer economy
  • Measuring what’s valued, rather than just valuing what you can measure
  • How to derive granular human understanding from big data sets
  • How privacy works in relation to sensor data
  • How behavioural learning models work
  • Lessons from building a business from scratch. 


All episodes available at https://www.insightplatforms.com/podcasts/

Follow FutureView on Twitter at https://twitter.com/FutureView7

Episode introduction
Stingrays and hot coals
Entering the world of human sensor data
Understanding the interaction of claimed and behavioral data
Using sensor data to help the influencer economy
How the process works, strengths & weaknesses
How does human sensor data work from a privacy perspective?
Moving to behavioral learning models
Learning from different business stages
Quick fire round