Insights, Marketing & Data: Secrets of Success from Industry Leaders

THE INSIGHTS FAMILY - Nick Richardson, Founder. From two beers to two billion data points: the story of The Insights Family. Building a SaaS proposition in kids research; secrets of scaling successfully; key considerations for a founder.

March 17, 2024 Henry Piney Season 3 Episode 9
THE INSIGHTS FAMILY - Nick Richardson, Founder. From two beers to two billion data points: the story of The Insights Family. Building a SaaS proposition in kids research; secrets of scaling successfully; key considerations for a founder.
Insights, Marketing & Data: Secrets of Success from Industry Leaders
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Insights, Marketing & Data: Secrets of Success from Industry Leaders
THE INSIGHTS FAMILY - Nick Richardson, Founder. From two beers to two billion data points: the story of The Insights Family. Building a SaaS proposition in kids research; secrets of scaling successfully; key considerations for a founder.
Mar 17, 2024 Season 3 Episode 9
Henry Piney

The story of the pint that turned into two billion data points....well, two pints actually. However,  since sitting down with a piece of paper in his favourite pub in Manchester in 2017, Nick Richardson has built arguably the world's leading syndicated kids' research company and recently raised a £5.6m funding round to fuel further expansion.  Among other areas we cover:

- Nick's founder journey
- His tips for fund-raising and successful scaling of a business
- The market opportunity in the kids' research space
- Tools to help media planners
- Insights to guide licensing partners
- The balance between SaaS and custom research
- Why storytelling is still important within SaaS
- Moving from data reporting to predicting trends


All episodes available at https://www.insightplatforms.com/podcasts/

Follow FutureView on Twitter at https://twitter.com/FutureView7

Show Notes Chapter Markers

The story of the pint that turned into two billion data points....well, two pints actually. However,  since sitting down with a piece of paper in his favourite pub in Manchester in 2017, Nick Richardson has built arguably the world's leading syndicated kids' research company and recently raised a £5.6m funding round to fuel further expansion.  Among other areas we cover:

- Nick's founder journey
- His tips for fund-raising and successful scaling of a business
- The market opportunity in the kids' research space
- Tools to help media planners
- Insights to guide licensing partners
- The balance between SaaS and custom research
- Why storytelling is still important within SaaS
- Moving from data reporting to predicting trends


All episodes available at https://www.insightplatforms.com/podcasts/

Follow FutureView on Twitter at https://twitter.com/FutureView7

Founder intro
From poet to entrepreneur
Storytelling is still important within SaaS
Seizing the market opportunity for kids research
Creating kid friendly environments for insight
Moving from reportage to predictive data
Maturing the business after proof of concept
The importance of putting yourself first as a founder
Lessons from mentors