Insights, Marketing & Data: Secrets of Success from Industry Leaders
Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insights and data to market, nurture and expand great businesses. We talk to innovators from across the eco-system - clients, agencies, platforms, financiers and tech providers - exploring the stories, thinking and people behind successful businesses in the space. New interviews every Wednesday UK time. Suggestions, questions or thoughts? Please send them through to futureviewpod@gmail.com
Insights, Marketing & Data: Secrets of Success from Industry Leaders
NUDGE - Phill Agnew (part 2). Why Greta Thunberg will become less influential; how to use behavioural science to get a pay rise; the importance of risk to get your campaign to land; how variance effect could improve the English Premier League.
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Henry Piney
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Season 2
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Episode 9
The FutureView podcast is published in conjunction with InsightPlatforms.com
Part 2 with Phill Agnew, Host of The Nudge, the leading consumer psychology podcast providing great interviews with leading behavioural scientists and entrepreneurs, packed with evidence-backed tips to help you kick bad habits, get a raise, and grow a business.
Among other areas, we cover....
- How Donald Trump uses behavioural science
- Why Greta Thunberg will become less influential
- The importance of risk in communicating your message
- How to position for a pay rise
- Emotional vs rational benefits
- How the EPL could benefit from variance effect
And Phill's book recommendations:
THE CHOICE FACTORY - Richard Shotton
INFLUENCE - Robert Chaldini
WAR DOCTOR - David Knox
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
