Insights, Marketing & Data: Secrets of Success from Industry Leaders
Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insights and data to market, nurture and expand great businesses. We talk to innovators from across the eco-system - clients, agencies, platforms, financiers and tech providers - exploring the stories, thinking and people behind successful businesses in the space. New interviews every Wednesday UK time. Suggestions, questions or thoughts? Please send them through to futureviewpod@gmail.com
Insights, Marketing & Data: Secrets of Success from Industry Leaders
NUDGE - Phill Agnew, Host. Spending two months' salary on an engagement ring? How nudge theory is used to boost sales; putting behavioural science into context; techniques to help you nudge behaviour.
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Henry Piney
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Season 2
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Episode 8
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The FutureView podcast is published in conjunction with InsightPlatforms.com
Part 1 of a two-parter with Phill Agnew, Host of The Nudge, the leading consumer psychology podcast providing great interviews with leading behavioural scientists and entrepreneurs, packed with evidence-backed tips to help you kick bad habits, get a raise, and grow a business.
Among other areas, we cover....
- Phill's proclivity for 'running backwards'
- How I am unintentionally using behavioural science
- How the likes of Amazon, De Beers, Snickers and the UK government use nudge theory
- Ads that have changed the world
- Recommendations for marketers
- How nudge theory fits with broader strategy
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
Intro & background on Phill
How I unintentionally use behavioural science techniques
Running backwards....
Should you study marketing at university?
The importance of the exposure effect
Ads that have changed the world. how much should an engagement ring cost?
How testing interacts with behavioural science
What's the definition of nudge theory and how does it fit with broader strategy?
