Insights, Marketing & Data: Secrets of Success from Industry Leaders

Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insights and data to market, nurture and expand great businesses. We talk to innovators from across the eco-system - clients, agencies, platforms, financiers and tech providers - exploring the stories, thinking and people behind successful businesses in the space. New interviews every Wednesday UK time. Suggestions, questions or thoughts? Please send them through to futureviewpod@gmail.com

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Insights, Marketing & Data: Secrets of Success from Industry Leaders

LIV GOLF - Ross Antrobus, VP Insight, Analytics & Loyalty. Part 2. How can insight fuel intuition? Launching an insurgent brand; demonstrating value to sponsors; optimising the broadcast experience; advice for agencies.

April 17, 2023 • Season 2 • Episode 7

0:00 | 31:04

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The FutureView podcast is published in conjunction with InsightPlatforms.com

Part 2 of a two-parter with Ross Antrobus, VP Analytics, Insight & Loyalty at LIV Golf, the new tour aiming to supercharge and modernise the world of golf. Prior to joining LIV, Ross was the Head of Research at the Football Association, which also informs our discussion...

Among other areas, we cover....

Developing LIV's broadcast proposition
Evaluating effectiveness for sponsors
Launching an insurgent brand
Encouraging participation in golf
Understanding event experience
Melding data sources
Advice for agencies
Ross's best and worst qualities!

And Ross's book recommendations:

POM POM GETS THE GRUMPS - Sophy Henn

THE SMART BRANDING BOOK - Dan White

All episodes available at https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to futureviewpod@gmail.com

Henry Piney

Host