MARIAN DUPREE GROUP - Melva Benoit (Founder/ President). A pioneer’s perspective....how far have we really come on representation? Insights from the world's biggest media companies and a new approach to cultural empathy.

Melva Benoit has held (and in many cases founded) the insights function at the likes of Cartoon Network, Disney Channel, Comedy Central, Nickelodeon, Fox Broadcasting and NBC.  Melva is now Executive Professor at Pepperdine and is the President of the Marian Dupree Group.  She talks through here her experiences as a woman of colour working her way through the media industry and how she's now pioneering a new approach to cultural empathy. 

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 In this episode we cover:

• Why Melva didn't pursue a career in radio
• Her journey into research and insights
• Understanding kids...today and any generation
• Battling with institutional prejudice
• How the research industry can make a difference
• A new tool to encourage cultural empathy
• Lessons from mentors

All episodes available at https://www.insightplatforms.com/podcasts/

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