INTERPRET - Grant Johnson (CEO). Have video games already established the metaverse? The research process for games; evolution of free-to-play and subscription models; co-creating persistent worlds with your audience.

The start of several episodes for all those who want to understand the video games space better.....the largest, fastest growing and most pervasive form of entertainment of recent times (and the future).  Grant Johnson, CEO of Interpret, explains how the research process needs to stay flexible and nimble to understand gamers' needs. 

This episode is brought to you by Vault AI.   Check them out at info.vault-ai.com to understand how ML can unlock the power of your content.

 In this episode we cover:

• Grant's love of a good back-pack
• How the research process for video games works
• Free-to-play and subscription business models
• Creating balance around game time for kids
• Differences in researching games and other sectors
• Lessons for the metaverse
• International variations
• Advice for those commissioning research

Book recommendations:

THE ROAD - Cormac McCarthy
BLOOD MERIDIAN - Cormac McCarthy

All episodes available at https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to futureviewpod@gmail.com

Chapters

• 0:49 Guest intro - topics covered
• 1:59 Vault AI
• 3:23 Running across Alaska
• 5:19 Changes & consistencies in entertainment research
• 8:20 What makes a good researcher for video games?
• 11:56 Challenges & the difficulty in 'process' researching games
• 17:22 Free to play and subscription models
• 20:07 Creating a healthy balance for kids
• 24:39 Is the metaverse already here?
• 27:42 International variations
• 32:17 Matching 'traditional' and gameplay data
• 36:33 Quickfire: advice for those commissioning research, CEO of any company?, book recommendations