Insights, Marketing & Data: Secrets of Success from Industry Leaders
Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insights and data to market, nurture and expand great businesses. We talk to innovators from across the eco-system - clients, agencies, platforms, financiers and tech providers - exploring the stories, thinking and people behind successful businesses in the space. New interviews every Wednesday UK time. Suggestions, questions or thoughts? Please send them through to futureviewpod@gmail.com
Insights, Marketing & Data: Secrets of Success from Industry Leaders
FORMULA E - Matt Roberts (Business Intelligence Director). Why is Formula E winning with younger and female audiences? Encouraging sustainable sport; how to succeed in the world of sports research; and how to make a good impression in the workplace.
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Season 1
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Episode 13
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If you want to understand the world of sports research, then listen on.....to the highly experienced and engaging Matt Roberts of Formula-E, explaining how they're shaking up the world of motor sports and what he's learnt from working at companies like Formula 1, Sky, BT Sport, Eurosport and ESPN.
This episode is brought to you by Vault AI. Check them out at info.vault-ai.com to understand how ML can unlock the power of your content.
In this episode we cover:
- Matt's power-running career
- How Formula-E works and is continuing to innovate
- Breaking into new markets
- The importance of sustainability in sport
- Use of new methodologies
- Advice to succeed in the sports sector
- What makes a good agency
- Advice for younger practitioners
Book recommendation:
Peter James detective novels
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
Intro to Matt
Intro to Vault AI (info.vault-ai.com)
What is Formula E?
Importance of sustainability in sport
Allowing audiences to impact the race
How Formula E uses research & data
What does a business intelligence director do?
Similarities & differences working across sports
Advice if you want to get into sports research
What makes a good agency/ bad agency?
Quickfire round
