KANTAR MILLWARD BROWN/ RIVAL GROUP - Eileen Campbell (ex Global CEO/ Board Chair). Managing a $1bn+ research business; the future of movies & the workplace; encouraging women into the C-suite.

A pleasure to have on Eileen Campbell, former Global CEO of Kantar Millward Brown, CMO at IMAX, Board Director at PureSpectrum and Board Chair at Rival Group.   

This episode is brought to you by Syno International  https://www.synoint.com/     For discounts on initial projects contact Jokke Nurminen at jnu@synoint.com

 In this episode we cover:

• Building Millward Brown into a global powerhouse
• Integrating different cultures
• The importance (and dangers) of databases
• The future of movies
• Encouraging women into the C-suite
• How to manage promotions
• Tips to be an effective CEO
• Rival Group and conversational research techniques
• The danger of interview questions and more...

 Eileen's books recommendations: 

JULY'S PEOPLE: NADINE GORDIMER
GREAT CIRCLE: MAGGIE SHIPSTEAD
KLARA & THE SUN:  KAZUO ISHIGURO

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Chapters

• 3:49 Eileen's pathway into the industry
• 5:45 Transitioning Millward Brown to a global powerhouse
• 8:37 Pulling different cultures together
• 12:34 Databases as an evolving asset, not a crutch
• 16:27 Will movie-going recover from the pandemic?
• 21:01 Rival Group - understanding 'people' not 'respondents'
• 28:35 Board role at Pure Spectrum
• 32:14 Encouraging women into the C-suite
• 37:01 How C200 helps
• 39:25 Tips do be a successful CEO
• 41:49 Quickfire round