HORIZON - Daniel Putsche (Founder/CEO). How to fund-raise for an early stage res-tech business; are you a VC proposition or not?; inputting digital behavioral data into the insights process.

Daniel talks through the process and key factors raising money for a start-up in research-tech, what VCs are looking for, his advice for other founders, Horizon and the market opportunity they're aiming to address. 

This episode is brought to you by Syno International  https://www.synoint.com/     Interested in introductory offers/ projects? Contact Jokke Nurminen at jnu@synoint.com

 In this episode we cover:

• Why Daniel didn't go to university in the first place
• First steps as a founder
• Horizon & introducing digital behavioral data into research
• Pitching for funding
• What VCs are looking for
• Managing the ups, downs and priority over-load
• Entering the German market

And Daniel's book recommendation

THE RIGHT IT: WHY SO MANY IDEAS FAIL AND HOW TO MAKE SURE YOURS SUCCEEDS:  ALBERTO SAVOIA

All episodes available at https://www.insightplatforms.com/podcasts/

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Chapters

• 3:59 First steps as a founder
• 6:44 The idea behind Horizon
• 8:23 Integrating digital behaviour into concept evaluation
• 12:41 How landing page testing works
• 14:12 How to pitch investors/ venture capital
• 17:34 The limitations of market research for VCs
• 21:10 Managing the ups and downs
• 25:26 Creating work/life balance
• 27:41 Entering the German market
• 31:19 Book recommendations