Insights, Marketing & Data: Secrets of Success from Industry Leaders

HORIZON - Daniel Putsche (Founder/CEO). How to fund-raise for an early stage res-tech business; are you a VC proposition or not?; inputting digital behavioral data into the insights process.

October 03, 2022 Henry Piney/ Daniel Putsche Season 1 Episode 9
Insights, Marketing & Data: Secrets of Success from Industry Leaders
HORIZON - Daniel Putsche (Founder/CEO). How to fund-raise for an early stage res-tech business; are you a VC proposition or not?; inputting digital behavioral data into the insights process.
Show Notes Chapter Markers

Daniel talks through the process and key factors raising money for a start-up in research-tech, what VCs are looking for, his advice for other founders, Horizon and the market opportunity they're aiming to address. 

This episode is brought to you by Syno International  https://www.synoint.com/     Interested in introductory offers/ projects? Contact Jokke Nurminen at jnu@synoint.com

 In this episode we cover:

  • Why Daniel didn't go to university in the first place
  • First steps as a founder
  • Horizon & introducing digital behavioral data into research
  • Pitching for funding
  • What VCs are looking for
  • Managing the ups, downs and priority over-load
  • Entering the German market

And Daniel's book recommendation

THE RIGHT IT: WHY SO MANY IDEAS FAIL AND HOW TO MAKE SURE YOURS SUCCEEDS:  ALBERTO SAVOIA

All episodes available at https://www.insightplatforms.com/podcasts/

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First steps as a founder
The idea behind Horizon
Integrating digital behaviour into concept evaluation
How landing page testing works
How to pitch investors/ venture capital
The limitations of market research for VCs
Managing the ups and downs
Creating work/life balance
Entering the German market
Book recommendations