VAULT AI - David Stiff (CEO/ Co-Founder). Is AI going to kill ‘traditional’ consumer insights? Perspective from TV, streaming and film research; building an ‘on-demand’ insights model; the entrepreneurial journey from start up through to Series A.

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Episode 3  of Season 2 focused on a VAULT AI, who have pioneered the use of AI and ML in entertainment research, helping studio heads decide what to make and marketers reach their audiences.

Learn how it all works with co-founder and CEO, David Stiff.  David also shares key take outs and tips from his entrepreneurial journey.  We cover.... 

• David's journey from Melbourne to Tel Aviv to Los Angeles
• Why he's a true romantic
• Working in production and the market opportunity for more data
• Building out AI solutions to analyse likelihood of ROI for entertainment content
• The role of humans in the process
• AI's inter-relationship with 'traditional' research methods
• Potential future impact on research
• Recommendations for founders/ attracting investment
• How Ashton Kutcher helped...
• Can research companies really be a VC case
• Where Vault goes next.

And David's book/ content recommendations.....

CROSSING THE CHASM.  Geoffrey Moore.

WHO IS MICHAEL OVITZ. Michael Ovitz.  

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